I have Etsy set up on my Google alerts to keep up on cool stuff that is happening in the Etsy community all over the world. Today I saw something really interesting from the Huffington Post. The article was about “The Hidden Economy of Women Online.” Something particular caught my eye, not just something about how Etsy is a good place to buy in a poor economy, but one of the most creative ideas I have seen come out of Etsy. Little Brown Pen has taken DIY marketing to a whole new level. Little Brown Pen created an adorable video, it reminds me a little bit of the HP commercials, where all you see is someones hands moving around. It is not a video saying hey buy my products, but it is an absolutely perfect demonstration of how easy it is to use the ready to print pdf templates at Little Brown Pen.
To all the etsy sellers out there, we should learn a lesson from Little Brown Pen, it has really raised the bar. I hope you enjoy the video as much as I did.